Andene Thomson, founder of Healthy Girl and one of SA’s leading health and fitness personalities, has been selected to partner with US-based fitness conglomerate, MYOKORE.
Thomson will serve as the exclusive launch partner for the new top-of-the-range MYOKORE Hevia Resistance Band.
MYOKORE manufactures the band using a scientifically-formulated and eco-friendly rubber enclosed by a functional sleeve, which prevents the band from rolling off your leg, pinching your skin, pulling your hair or digging into your body.
The sleeve also keeps sweat off the rubber band and acts as handgrips to pull the band over your legs.
The Healthy Girl touch
The band will come branded with Healthy Girl’s unique look and feel.
As a passionate advocate for self-love and balanced living, Andene’s Healthy Girl brand offers women group coaching, online training classes, nutritious recipes, as well as an online shop with a range of Healthy Girl Food products in Dis-Chem stores, including the new Healthy Girl TheraBand.
“It has been such an honour and a very exciting opportunity for the Healthy Girl brand to partner with MYOKOR in bringing this amazing technology to South Africa,” says Andene.
“The Healthy Girl bands are the perfect add-on to any workout – especially for leg work and really getting that booty activated.
“They are also light and easy to travel with, making training while on holiday or at home so much easier. Plus, every girl needs a splash of Healthy Girl’s signature pink in her gym bag.”
MYOKORE’s Joshua Hunter is the fitness firm’s primary designer and engineer, and is the brains behind the Hevia band technology. Hunter has a background in aerospace engineering at NASA and is also a former collegiate athlete.
“We are thrilled to be working with Andene to launch our product in South Africa. Her Healthy Girl philosophy aims to inspire, uplift and empower women on their journeys to becoming healthy, which is the exact match for MYOKORE’s philosophy of; Any Body, Anywhere,” says Joshua.
So, go on girls, kickstart your journey to a healthier, happier you.
Healthy Girl bands are available exclusively on healthygirl.co.za.
Author: Pedro van Gaalen
When he’s not writing about sport or health and fitness, Pedro is probably out training for his next marathon or ultra-marathon. He’s worked as a fitness professional and as a marketing and comms expert. He now combines his passions in his role as managing editor at Fitness magazine.