The PUMA x FIRST MILE collection isn’t just about turning plastic into product.
This is a collection rooted in cooperative opportunity and human connection—one that threads people together around a decision to do better.
First Mile is a people-focused network that strengthens micro-economies in Taiwan, Haiti, and Honduras by collecting plastic bottles to create jobs and reduce environmental waste.
READ MORE: Stay Safe, Do Good With PUMA Stronger Together Face Masks
Through First Mile, this plastic is sorted, cleaned, shredded, and turned into yarn that makes products with purpose. The pieces in this collection are made from post-consumer plastic collected in Taiwan.
LVL-UP
Let’s LVL-UP XT (R1899.00) for a better future. These shoes regenerate the training space with elevated design created with yarn made from recycled plastic.
The shoelaces as well as the purple and blue materials are 100% recycled poly while the light blue is 64%. Includes LQDCELL stable cushioning technology and a levelled midsole that boosts your look.
READ MORE: PUMA Drops First Mile Xtreme Pack
Key benefits include:
- Cushioning: An evolution of CELL technology, LQDCELL midsole offers stable cushioning.
- Grip: High traction, rubber PUMAGRIP provides all-surface traction on all surfaces for all weather conditions.
- Lightweight: PROFOAM high-rebound EVA provides instant cushioning in a lightweight package.
TRAIN FIRST MILE MID IMPACT BRA
The Train First Mile Mid Impact Bra (R999.00) is created with 77% recycled polyester and dryCELL tech for an eco-friendly material that wicks away sweat.
You get stabilising, adjustable shoulder straps for max support and comfort, designed in a cross-back construction for a full range of motion.
READ MORE: PUMA XETIC Heralds New Era In Cushioning Technology
Key benefits include:
- Recycled Materials: 77% recycled polyester. First Mile® works with waste collection communities in Taiwan, Haiti, and Honduras to create jobs and positive social impact. The yarn in this collection is made from post-consumer plastic collected in Taiwan.
- Dry: Highly functional dryCELL materials draw moisture away from the skin to keep you dry and comfortable.
- Support: Mid-impact support with removable cups.
TRAIN FIRST MILE 7/8 TIGHT
Sport a planet-conscious look in the Train First Mile 7/8 Tight (R1499.00). PUMA utilised 77% recycled polyester in combination with sweat-wicking dryCELL tech for a comfortable, eco-friendly wear.
These bottoms have an embossed, elastic waistband with a drawcord for a personalised fit and side, powermesh pockets to secure your stuff.
READ MORE: Up Your Workout Intensity With PUMA’s New LQDCELL Method
Key benefits include:
- Recycled Materials: 77% recycled polyester. First Mile® works with waste collection communities in Taiwan, Haiti, and Honduras to create jobs and positive social impact. The yarn in this collection is made from post-consumer plastic collected in Taiwan.
- Dry: Highly functional dryCELL materials draw moisture away from the skin to keep you dry and comfortable.
- Movement: Side, power mesh pockets offer a secure storage solution.
TRAIN FIRST MILE MOCK NECK TEE
Make moves toward a better future in the Train First Mile Mock Neck Tee (R999.00). This base layer was made with 84% recycled polyester and dryCELL tech for a more sustainable, sweat-wicking material.
You get a lightweight performance mesh for breathable workouts and a First Mile graphic for a touch of style.
READ MORE: Give Your Running A Nitro Boost With PUMA
Key benefits include:
- Recycled Materials: 84% recycled polyester. First Mile® works with waste collection communities in Taiwan, Haiti, and Honduras to create jobs and positive social impact. The yarn in this collection is made from post-consumer plastic collected in Taiwan.
The PUMA x First Mile training collection is available on PUMA.com, at PUMA stores, Studio 88, Superbalist and selected retailers.
Author: Pedro van Gaalen
When he’s not writing about sport or health and fitness, Pedro is probably out training for his next marathon or ultra-marathon. He’s worked as a fitness professional and as a marketing and comms expert. He now combines his passions in his role as managing editor at Fitness magazine.
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