PUMA has combined nearly 75 years of experience with on-going research and development to deliver a new shoe range that aims to create an effortless run.
Years of research and testing have gone into five new key styles—Deviate, Deviate Elite, Velocity, Liberate, and Eternity—all featuring PUMA’s updated foam technology, NITRO.
Lightweight and responsive
“With PUMA Running, we set out to create an effortless run for runners,” said Erin Longin, Global Director of the Running and Training business unit at PUMA.
“Our new running shoes feature innovative technologies, like NITRO foam, making the shoes extremely lightweight and responsive, to help you use less energy and run comfortably so you can reach your goals.”
The new PUMA Running range includes specially engineered designs for female runners, including a brand-new women’s last developed for the female foot in all four styles.
In addition to the five new styles, PUMA Running is providing the spark for a new generation of runners and engaging the running community through purpose-led initiatives.
In partnership with Women Win and sponsored athletes, PUMA is donating to foundations aimed at furthering women in sport. The PUMA Running Spark Change Fund will help to support charities with the greatest need in an effort to establish greater gender equity in the sport of running.
Deviate (R4 000), Velocity (R2 800), Eternity (R2 900) and Liberate (R2 600) styles will be available on PUMA.com and PUMA stores from 4 March 2021. The Deviate Elite will be available from the second half of the year.
Author: Pedro van Gaalen
When he’s not writing about sport or health and fitness, Pedro is probably out training for his next marathon or ultra-marathon. He’s worked as a fitness professional and as a marketing and comms expert. He now combines his passions in his role as managing editor at Fitness magazine.