XO Underwear is a locally-developed, eco-friendly, period-proof underwear and outerwear brand started by a mother-daughter duo and owners of Feel Good & Co.
The brand promotes body and ‘period’ positivity, which allows women to feel both sexy and comfortable at all times, even on their period.
XO garments are fitted with XO Padded Technology, which absorbs liquid and moisture, removes odour and ensures no leakages. You simply wash them and wear them again – no more tampons or pads!
The XO Underwear journey
The XO Underwear founders developed the concept due to the fact that South Africa has no real alternative options for sanitary care, After trying to import a similar product for over two years, the team decided to create and manufacture a product in South Africa.
The result is an easily accessible product suited to South African women. And the expanded range now includes XO Underwear.
XO garments currently come in 3 styles: Teens, Sculpt and Active. Each have different uses and are aimed at different kinds of women. Prices range from R395 (teens), R475 (sculpt) and R675 (active). Available online at www.feelgoodco.co.za.
Author: Pedro van Gaalen
When he’s not writing about sport or health and fitness, Pedro is probably out training for his next marathon or ultra-marathon. He’s worked as a fitness professional and as a marketing and comms expert. He now combines his passions in his role as managing editor at Fitness magazine.