adidas has taken a step into the future with the new 4DFWD, its most advanced running shoe.
Designed to move runners forward, the shoe’s bowtie-shaped lattice midsole transforms vertical pressure into a horizontal force, providing runners with a non-stop smooth forward transition.
Science meets data
To make the most technologically advanced running shoe a reality, adidas evaluated over five million variations of the lattice structure and combined 18 years of athlete performance data to identify a design that would change the game for runners around the world.
Harnessing the power of 4D, adidas collaborated with its global innovation partner – Carbon’s Digital Light Synthesis – to create a precisely fine-tuned midsole, which offers a scientifically proven forward motion benefit.
Keep moving forward
Anette (Peko) Hosoi, Mechanical Engineering Professor at the Massachusetts Institute of Technology (MIT), said: “When humans run, our forward motion is interrupted every time our foot hits the ground leading to a subtle stop-start motion between strides. This is true for all runners – no matter your ability. At the MIT Sports Lab, we are developing innovative technologies that offer a direct solution for overcoming that intrinsic challenge. And the new 4DFWD does just that.”
The new 4DFWD features:
- A new Continental™ outsole provides extra grip for a confident run in all weather conditions.
- An all-new Primeknit+ and engineered mesh upper construction has been introduced for an extra-supportive and snug fit. Complemented by a new integrated heel counter, Primeknit+ offers a sock-like fit whilst areas of engineered mesh provide support exactly where runners need it most.
- The 4DFWD midsole delivers 23% more cushioning than previous 4D midsole generations.
The shoe is available on the adidas app, online at adidas.co.za and in adidas concept stores countrywide, in a variety of colours, or you can follow the @adidasZA #adidas4DFWD conversation on Instagram for more information.
Author: Pedro van Gaalen
When he’s not writing about sport or health and fitness, Pedro is probably out training for his next marathon or ultra-marathon. He’s worked as a fitness professional and as a marketing and comms expert. He now combines his passions in his role as managing editor at Fitness magazine.