The new adidas HIIT collection includes sweat-wicking materials to help keep athletes feeling cool during high-intensity movement.
The new range drops at a time when the next generation is in need of physical and emotional release.
Work it out with exercise
According to research, 58% of teens and young adults have experienced screen fatigue as a result of the pandemic, 74% have witnessed feelings of isolation and disconnection and a staggering 56% believe humanity is doomed.
Although there is no quick fix, studies have shown HIIT workouts release serotonin, a ‘happy hormone’ believed to have a positive effect on both physical and emotional wellbeing.
The new collection from adidas and the accompanying campaign celebrate the euphoric feeling that HIIT creates and the energy and focus it can bring to other areas of life.
READ MORE | Create Your Own HIIT Workout
Sustainable, functional design
In keeping with the adidas mission to help end plastic waste, each piece in the adidas HIIT collection is made in part with recycled materials.
Fusing iconic colour-blocking prints and streamlined silhouettes, the performance apparel incorporates AEROREADY and HEAT.RDY technologies to maximise airflow and leave athletes feeling cool and dry.
Key pieces in the collection include:
Best LVL Tight for women
Tailored to the body’s dynamic movements, the tight provides a second skin feel and incorporates innovative AEROREADY technology to help keep athletes feeling dry and in the zone. Combing laser perforation with reflective heat transfer, the tight provides slick support for the most intense of workouts.
HIIT Crop Top for women
With its sleek fit and colour blocking design, this training crop top provides ultimate support thanks to its racer back, and features AEROREADY technology to help keep athletes feeling dry and in the zone. The top is also made in part with recycled materials.
The adidas HIIT collection is now available on adidas.co.za, in adidas stores countrywide and via the adidas app.
Author: Pedro van Gaalen
When he’s not writing about sport or health and fitness, Pedro is probably out training for his next marathon or ultra-marathon. He’s worked as a fitness professional and as a marketing and comms expert. He now combines his passions in his role as managing editor at Fitness magazine.