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Flexitarian diet on trend, says GlobalData

According to GlobalData, a leading data and analytics company, consumers are reducing the amount of meat in their daily consumption and are instead exploring niche areas of the human diet, including trying a different combination of culinary inputs.

According to GlobalData’s 2017 Q1 global consumer survey, nearly one-quarter (23%) of the global population stated they follow a low meat diet when asked to describe their daily diet. This suggests that the flexitarian diet is on trend, proving to be the most popular diet among consumers globally.

Charles Sissens, Consumer Analyst at GlobalData, says: “Brands within the FMCG community must take it upon themselves to cater for lower levels and/or less frequent meat consumption, and promote the direct benefits associated with a flexitarian diet. More importantly, brands should accommodate these changes by re-formulating new product development to include more plant-based inputs, including fruit, vegetables and nuts.”

Author: Pedro van Gaalen

When he’s not writing about sport or health and fitness, Pedro is probably out training for his next marathon or ultra-marathon. He’s worked as a fitness professional and as a marketing and comms expert. He now combines his passions in his role as managing editor at Fitness magazine.

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