Under Armour has launched the all new UA HOVR™ Phantom 3: a neutral, responsive running shoe designed for specialty athletes training to compete and perform at their best.
Fully tested and validated by UA athletes, the UA HOVR™ Phantom 3 maintains the Phantom’s reputation as UA’s most versatile running shoe.
It delivers the speed and propulsion that athletes demand from a performance running shoe while maintaining the comfort and stability needed from a training shoe.
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A versatile running and training shoe
In developing the UA HOVR Phantom 3, the footwear design team analysed the demands of the sport-driven athlete who is hitting the pavement through short runs and intervals as part of a comprehensive training regimen.
Across the board, athletes who run for sport spend a lot of time in the gym but were also looking for a one-stop footwear solution that was still 100% runnable.
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From the road to the weights room
Running, although just one facet of the training plan, is a critical component. The Phantom 3 was thoughtfully and skilfully crafted to possess the qualities that enable snappy sprints and intervals or shorter distance runs with the stability and comfort to transition back to the weight room and plyos.
The result is a shoe that seamlessly transitions from treadmill to gym, making it a must have for athletes who run for sport.
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New product features and updates
The UA HOVR Phantom 3 is the latest evolution of the Phantom franchise. The designers at UA identified ways to maintain what people loved about the Phantom 2 while using innovation and thoughtful decision making to make improvements to the shoe.
The UA HOVR Phantom 3 offers move HOVR, more breathability and improved fit when compared to its predecessor.
The implementation of the latest evolution of HOVR midsole technology now runs the full length of the midsole in the Phantom 3, meaning a plush feeling underfoot without compromising on propulsion thanks to the now full-length HOVR midsole technology.
The soft, high-performance and highly textured UA Intelliknit upper improves breathability through its unbelievable stretch and targeted flex. A new, secure heel counter combined with pillowy but firm panels delivers sturdy, foot hugging support.
Finally, moulded detailing in the midfoot and lower contour around the ankle not only improve fit, but offer stability and ease of entry benefits.
UA HOVR Phantom 3 product DNA:
- Soft, stretchy UA IntelliKnit upper for a super-breathable sock-like fit & feel
- Moulded midfoot panel for added structure & plush interior cushioning
- Knit collar for ease of entry & a plush feel with an external heel counter for stable support
- Ultra-breathable, SpeedForm® 2.0 sockliner provides softer underfoot support
- Responsive UA HOVR™ cushioning reduces impact, returns energy & helps propel you forward
- Full rubber outsole with strategic pattern for elevated traction & durability
- Offset: 9 mm
- Weight: 314 g (11.1 oz.)
- Neutral: For runners who need a balance of flexibility & cushioning
The UA HOVR Phantom 3 will be available for R3,199.00 in multiple colourways at Under Armour Brand House stores nationwide as well as online at www.underarmour.co.za.
Author: Pedro van Gaalen
When he’s not writing about sport or health and fitness, Pedro is probably out training for his next marathon or ultra-marathon. He’s worked as a fitness professional and as a marketing and comms expert. He now combines his passions in his role as managing editor at Fitness magazine.
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