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Kauai expands into healthy frozen food with Pick n Pay range

Kauai has extended its brand into retail with the launch of an innovative frozen product range in partnership with Pick n Pay.

The partnership marries Kauai’s 23 years of experience as a leader in healthy food, with Pick n Pay’s heritage as a trusted retailer, to make healthy eating more accessible to a broader range of customers.

Convenience without compromise

The Pick n Pay powered by Kauai frozen product range was developed to meet the growing demand from customers seeking healthier ready-to-eat meals that they can conveniently enjoy at home.

The new range includes a variety of healthy frozen smoothies, already available in-store, with frozen meals and side dishes available from January 2020.

The range includes some of Kauai’s top selling meals and smoothies, like the Strawberry Stinger smoothie and Butta Chicken Bowl.

Dean Kowarski, CEO of Kauai holding company, Real Foods, explains: “There is a major global shift as consumers seek out healthier, natural food options which are both affordable and convenient. We’re also seeing a shift towards more plant-based and vegan options. We see our partnership with Pick n Pay as a natural extension of our commitment to making healthy eating accessible to more consumers.”

This new partnership comes on the back of an exceptional year for the group, continues Kowarski “We have just opened our 160th store locally, launched new stores in the Netherlands and Thailand, and have plans for more stores in Asia-Pacific and Europe.”

Pick n Pay, which recently relaunched its Livewell range to include easy-to-read labels for smarter, healthier food choices, says that it wants to make healthier eating easier, more accessible, and more desirable. The Pick n Pay powered by Kauai range is the latest addition to the Livewell range consisting of over 600 products.

“Healthier food shouldn’t be seen as boring or less tasty. The new range will offer our customers a delicious, yet quick and easy healthy meal option,” says Nicki Russell, Head of Innovation and Trends at Pick n Pay.

A fresh take on frozen

Kowarski says Kauai will bring its expertise in flavour-packed, healthy food to the growing frozen foods category, in line with frozen foods innovation in other markets.

“This is a completely fresh take on frozen – it’s everything consumers love about Kauai’s delicious meals and smoothies, but with the convenience of being able to enjoy them at home whenever they want.”

The restaurant-quality meals and smoothies can simply be taken out of the freezer and cooked or prepared from frozen in the quantities they choose, so there is no wastage.

Like the menu in Kauai stores, the ready-to-eat frozen range avoids additives, preservatives, artificial colourants or and flavourants. “We only use free-range chicken and eggs, aligned with our commitment to responsible sourcing.

“Globally, the frozen foods category is seeing renewed interest and innovation as freezing is a natural preservative, meaning it doesn’t require the addition of artificial preservatives. Newer, innovative frozen food products, such as the Pick n Pay powered by Kauai range – are taking advantage of this to develop healthier, natural meals and drinks that are free from additives, yet still deliver on taste and nutrition,” concludes Kowarski.

Author: Pedro van Gaalen

When he’s not writing about sport or health and fitness, Pedro is probably out training for his next marathon or ultra-marathon. He’s worked as a fitness professional and as a marketing and comms expert. He now combines his passions in his role as managing editor at Fitness magazine.

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