Beet It Sport, the natural nitrate supplement trusted by numerous elite athletes around the globe, is now available in South Africa.
Beet It Sport includes 100% natural ingredients and an innovative concentration process to deliver a consistent 400mg dose of dietary nitrate.
Natural nitrate is converted to nitrite by bacteria on the tongue. As nitrite enters the blood stream, it is converted to nitric oxide (N.O), a vasodilator (it opens/dilates blood vessels) responsible for boosting blood flow which increases oxygen supply to the working muscle, thereby enhancing performance.
The manufacturer derives this nitrate content solely from concentrated beetroot juice, which is packed into a pocket-sized 70ml shot.
“Our Nitrate 400 shots are the only beetroot juice product on the market to deliver a consistent, adequate dose of dietary nitrate per serving – they’re designed to be conveniently consumed in one quick hit, to naturally boost sporting performance,” explains Jonathan Cartwright, Beet It Sport UK Specialist.
“Beet It Sport is used by a high percentage of the elite sports world, such as professional teams in UCI World Tour, triathlon, rowing, English Premier League, international rugby union, NFL, NBA and many more,” continues Cartwright.
In 2018, the International Olympic Committee concluded that dietary nitrate supplementation has been associated with up to:
- 25% increase in exercise time to exhaustion
- 5% improvement in sprint performance
- 3% increase in time-trial performance
The local launch comes after a successful double award-winning year for Beet It Sport, with their Nitrate 400 shots winning ‘Best Pre-workout Product’ and ‘Best Sports Drink’ at the 2020 European Sports Specialist Nutrition Awards.
“Over 1 million Beet It shots are sold annually across 25 countries, including the UK, US, and Australia. Beet It Sport has been used in more than 200 independent scientific studies worldwide,” continues Cartwright.
“Beet It Sport is one of the few sports supplements that is backed up by real-world and clinical evidence of efficacy.”
Beet It Sport is Informed Sport certified, which means every batch of product is tested by LGC’s world class sports anti-doping laboratory for contamination against a broad range of banned substances in sport.
Available in South Africa from www.beet-it.co.za or in-store at Specialized Bike Store Tygerberg, Cape Town.
Author: Pedro van Gaalen
When he’s not writing about sport or health and fitness, Pedro is probably out training for his next marathon or ultra-marathon. He’s worked as a fitness professional and as a marketing and comms expert. He now combines his passions in his role as managing editor at Fitness magazine.