A global survey commissioned by global sports company PUMA and leak-proof apparel company Modibodi® investigated the reasons why girls leave sport to shine a light on the numbers that really matter.
Sport is truly a numbers game, where goals kicked, yards gained or games won take centre stage. But there’s a less well-known figure: the number of girls who leave sport daily due to shame and fear of leaks.
The statistics unearthed were shocking, with 1 in 2 teens skipping sport because of their period. The PUMA and Modibodi® global survey discovered that, for many girls, sport stops because of embarrassment, pain or fear of leaks during their period.
The survey insights show how the culture and lack of innovation around periods is holding girls back from participating in sport.
The discomfort of disposable products coupled, from a coaching perspective, with a lack of education and training, has meant that the result is female players finding the fear of leaking psychologically impacting their sporting performance.
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Leak-proof underwear collection
The release of these statistics coincides with the launch of the new PUMA x Modibodi leak-proof underwear collection, which replaces the need for disposable pads, liners and tampons as you play.
Modibodi’s proprietary Modifier Technology™ wicks moisture and sweat, locks away fluid and odour and keeps you feeling fresh and dry, without the discomfort of disposables.
“Three in five teens skip sport due to fear of leaking or revealing their period which is why we are thrilled to launch this collection with PUMA and together normalize menstruation and tackle the stigma that women can’t be active on their periods or when experiencing any of life’s leaks.” said Kristy Chong, CEO and Founder, Modibodi.
“Our data also shows that 1 in 2 experience discomfort from disposable menstrual products like pads and tampons when participating in sport or physical exercise– so by releasing this range of leak-proof underwear we are hoping to make playing sport on your period more comfortable, more protected, and more possible than ever. Changing the world should be as easy as changing your underwear. Waste-free, leak-free, worry-free protection.”
Now everyone can play
Under the “She Moves Us” platform, PUMA together with Modibodi believe that everybody who wants to participate in exercise or sport should be given the opportunity to stay active and play.
“Three in four women believe periods need to be more openly discussed in the sports world and it’s why we are proud to partner with Modibodi to shine a light on these numbers that really matter in sports.” said Erin Longin, Global Director Running and Training business unit at PUMA. “As a global brand, we felt it important to do our part to address this issue.”
As part of the launch, PUMA and Modibodi will work with PUMA’s She Moves Us charity partner, Women Win, to address the issue of period poverty by donating bundle packs to 500 girls and women in need.
PUMA x Modibodi collection
The PUMA x Modibodi collection consists of 2 styles of active underwear designed to suit every body. These include:
- Thong (R949)
- Brief (R1099)
Each style is available in two colour ways: dark slate and grape wine.
Each option includes a unique, 3mm thin gusset with Modibodi’s scientifically proven absorbent Modifier Technology ™ to maximise comfort while playing sports.
With a wider waist band to ensure security while playing and aerated side panels designed for comfort and to maximise airflow, the PUMA x Modibodi active underwear range offers women and girls the ability to stay active without having to worry about leaks, while reducing their monthly waste from period products.
The PUMA x Modibodi active underwear collection is available on PUMA.com and at PUMA V&A Waterfront, Sandton City, Menlyn and Gateway stores.
Author: Pedro van Gaalen
When he’s not writing about sport or health and fitness, Pedro is probably out training for his next marathon or ultra-marathon. He’s worked as a fitness professional and as a marketing and comms expert. He now combines his passions in his role as managing editor at Fitness magazine.