PUMA and global leak-proof apparel company Modibodi® have teamed up to launch a range of leak-free period underwear and activewear.
The range aims to help women stay comfortable and active during their period while also making a positive environmental impact.
PUMA and Modibodi believes that everybody who wants to participate in exercise or sport should be given the opportunity to stay active and play. This belief fuelled the motivation behind PUMA x Modibodi’s exclusive global partnership under the “She Moves Us” platform.
Stay active
“Even in the 21st century, periods and leaks still prevent women from participating in sports. Studies have revealed that girls’ participation in sport drops from 69% (ages 11-12) to 45% (ages 13-15)*. Additionally, the single-use plastic from disposable products can continue to pollute the environment for hundreds of years,” said Erin Longin, Global Director Run/Train at PUMA.
“As a global brand, we felt it important to do our part to address this issue. The PUMA x Modibodi collaboration allows women to stay active, without having to worry about leaks, while reducing their monthly waste from period products.”
Kinder to the environment
Disposable products pollute the environment and are more expensive long term than their reusable, sustainable counterparts.
The PUMA x Modibodi collection is designed to be reused and replaces the need for disposable pads, liners, and tampons while ensuring women can stay extremely comfortable, odour free and protected from all leaks (not just periods).
Modibodi’s proprietary Modifier Technology™ achieves this through its soft top layer, made of merino wool, which wicks moisture and sweat, a quick-drying absorbent microfibre middle layer, that locks away fluid and odor, and an additional waterproof protection in the bottom layer.
Normalising menstruation
“No woman should have to sit on the sidelines of life because they have their period or bladder leaks,” said Kristy Chong, CEO and Founder, Modibodi.
“We are thrilled to launch this collection with PUMA and together normalise menstruation and tackle the stigma that women can’t be active on their periods or when experiencing any of life’s leaks.”
Charity support
As part of the launch, PUMA and Modibodi will work with PUMA’s She Moves Us charity partner, Women Win, to donate a bundle pack of five briefs to 500 girls and women in need.
This five-pack bundle covers a person for their monthly cycle and will last for up to four years to allow the person to confidently participate in sport and life without life’s leaks getting in the way.
The first PUMA x Modibodi active underwear collection will be available in South Africa in the second half of 2022.
Author: Pedro van Gaalen
When he’s not writing about sport or health and fitness, Pedro is probably out training for his next marathon or ultra-marathon. He’s worked as a fitness professional and as a marketing and comms expert. He now combines his passions in his role as managing editor at Fitness magazine.
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