In our constant quest to boost recovery between gym sessions and build more muscle, some form of protein is never too far out of reach.
Whether it’s a convenient whey protein shake or a whole-food meal with a serving of protein, this macronutrient is top of mind for anyone who hits the gym to build a better body.
READ MORE | Discover The World Of Protein Options
Protein a growing trend
This seemingly insatiable demand for protein, coupled with a need for greater convenience in our fast-paced modern lives, has given rise to a boom in functional food innovation.
While protein-fortified foods are not new a concept, the number of products that now contain added protein has grow substantially in recent years.
These foods are marketed as a means to boost sporting performance, aid recovery from training, build muscle, combat obesity, curb appetite and slow age-related muscle loss.
They’re also really convenient, offering an immediate protein boost without having to physically add in a scoop or two of whey or plant protein before preparing a shake or meal.
READ MORE | Comparing Whey And Plant Protein Supplements
Food and supplement manufacturers are also catering to the surge in demand with a variety of protein sources, such as whey and casein from dairy, eggs, nuts, plant-based ingredients such as pea, hemp and soy and, more recently, insects.
This has resulted in an ever-growing range of protein-enriched products across various food and beverage categories, including nutritional bars and drinks, yoghurts, breakfast cereals and oats, desserts, pastas, soups, baked goods and confectionary.
Biogen has created a range of tasty and convenient options that include:
Biogen Protein Bites provide a high protein snack alternative for those following an energy-controlled diet. These delicious anytime snacks are made with Biogen Iso-Whey Premium Protein for a high-quality protein treat, or Biogen Plant Based Protein Bites for those looking for a dairy-free alternative.
The Biogen Peckish Much? range offers numerous ‘smart snacking’ options that offer unapologetically indulgent treats that are rich in protein for those who feel peckish at any time of day. The super-tasty range includes protein-enriched milk chocolate-coated pretzels and rice cakes, and snacker biscuits with protein.
Biogen Plant Based Protein Bars deliver 10 grams of plant-derived protein, offering a convenient way to provide your body with fuel to repair muscles and support recovery while on the go. These plant-based bars are also gluten free, and high in fibre to keep you feeling satisfied.
Additional protein bar options include the Biogen Lean Whey Bar, a lean high protein snack that you can enjoy as and when you desire, and the Biogen Night Feed Casein Protein Bar, a delicious, high protein bar that contains a precise blend of high biological value and slower digesting proteins. Delivering 20 grams of protein, it is the ideal snack before bed or when you experience long periods between meals.
Author: Pedro van Gaalen
When he’s not writing about sport or health and fitness, Pedro is probably out training for his next marathon or ultra-marathon. He’s worked as a fitness professional and as a marketing and comms expert. He now combines his passions in his role as managing editor at Fitness magazine.