Did you know the female breast can move as much as 21cm during exercise? Or that when it comes to sports bras, wearing the wrong one can cause permanent damage?
Under Armour (UA) is changing the sports bra game with new innovation that addresses both these issues and functions to support women’s unique bodies and needs.
“A lot of people don’t notice, but when you’re running or working out, your breasts don’t just move up and down, they also move from side to side and in and out,” explains Dr. Joanna Scurr, Head of Biomechanics Testing Facility at the University of Portsmouth.
A unique approach to sports bra design
To create the UA Infinity Bra, Under Armour pressure tested with Dr. Scurr, who is a breast health expert, and the University of Portsmouth in the UK to create a perfectly fitting bra designed to work with women’s bodies in a new way, using a unique approach.
Rather than cutting two perfect breast-shaped cups from a flat piece of padding, gluing and layering pieces of foam – the traditional approach to sports bra construction – Under Armour’s design team liquid-injected the foam for a more natural shape that moves with the breasts, and a much lighter feel.
The flexible cups are designed to offset impact across all levels and naturally mould to the female body, even during its natural fluctuations.
The liquid foam follows in an infinity shape – the shape breasts actually move in during jumping and running – and provides the right level of support without sacrificing comfort and breathability.
“When the designers at Under Armour made The Infinity Bra, they took those natural movements into consideration and made a product that works with the female body,” explains Dr. Scurr.
No trade-off in comfort & performance
The UA Infinity Bra is designed for all impact levels and is built to work with the natural movement of a woman’s body instead of fighting against it, as traditional sports bras often do.
This creates a more natural fit, and without bulky cups, a lighter feel and completely streamlined support that finally lets women push as hard as they want without having to worry about the pain and distraction of unchecked movement.
The cored-out pads in the front of the bra are actually visible through the mesh, a specially designed perforated pattern to be super breathable and light without losing its integrity.
“These days, women have so many bras to choose from and they constantly feel like they need to make trade-offs between a comfortable bra and a bra that performs for her,” continues Morgan Goerke, VP/GM, Women’s Training & Girls at Under Armour.
“When creating the UA Infinity Bra, we wanted to develop a bra that women could trust 100% of the time. We abandoned the traditional sports bra construction and decided to start from scratch and to explore various fits, materials and construction techniques to make something completely revolutionary for all body types.”
The UA Infinity sports bra features some of UA’s most advanced fabric innovations to make it the lightest and fastest-drying UA sports bra available. The bra is made with adjustable and flexible straps to make the on-off process hassle-free while still providing unparalleled support.
The UA Infinity Sports Bra will be available from R600 to R799 depending on the impact fit, in sizes XS – XL on www.UnderArmour.co.za and in Under Armour Brand House Stores nationwide.
Author: Pedro van Gaalen
When he’s not writing about sport or health and fitness, Pedro is probably out training for his next marathon or ultra-marathon. He’s worked as a fitness professional and as a marketing and comms expert. He now combines his passions in his role as managing editor at Fitness magazine.