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Puma Releases First Women-Specific Running Shoe, the Run XX NITRO

Made For Her: Puma Releases First Women-Specific Running Shoe, the Run XX NITRO

For too long, running shoes have been made for men then redesigned to fit a woman’s foot shape. This season, PUMA is rewriting that narrative with the Run XX NITRO, a running shoe made for her.

Named for the woman specific double X chromosome DNA sequence, the Run XX stands behind PUMA’s ‘Run for Her’ positioning to prioritise female runners’ needs in the way the company builds and engineers its products.

Lab tested

In collaboration with the University of Massachusetts Biomechanics Lab, PUMA launched a research study recruiting 224 runners who logged more than 36,000 miles over eight weeks. In conclusion, 81% of women in the study preferred the Run XX over the control shoe and said they liked the cushioning and responsiveness of the Run XX over the control.

“This was the first time we conducted a large-scale study on female runners and the results will help us shape our approach to women’s running shoes going forward,” said Erin Longin, General Manager of the Run/Train business unit at PUMA. “I believe this study will help us to continue to support female runners and keep them running longer.”

Run XX feature

The Run XX features a progressive, female-specific design. Featuring an updated fit that hugs a woman’s heel, instep, and arch, the running shoe’s new firmer NITRO Foam midsole is the perfect balance of durable and lightweight.

The shoe’s RUN GUIDE promotes proper alignment and increased stability for longer distances.

The Run XX NITRO will be available on PUMA.com, PUMA Stores, Totalsports, Superbalist and selected retailers with a retail price of R3199.

Author: Pedro van Gaalen

When he’s not writing about sport or health and fitness, Pedro is probably out training for his next marathon or ultra-marathon. He’s worked as a fitness professional and as a marketing and comms expert. He now combines his passions in his role as managing editor at Fitness magazine.

When he's not writing about sport or health and fitness, Pedro is probably out training for his next marathon or ultra-marathon. He's worked as a fitness professional and as a marketing and comms expert. He now combines his passions in his role as managing editor at Fitness magazine.

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