Times are tough for most right now, but that hasn’t stopped the JEFF fitness community from putting their hands in their pockets for a very important cause.
Last weekend, Johno Meintjes of JEFF exercised non-stop for 25 hours, while presenting his own live performance for 25 hours. But he didn’t do it alone.
Global audience
JEFF’s Big 25-Hour Workout featured musicians, sports stars, and celebrities, all doing their bit to support a remarkable initiative. Also involved were Big Concerts, adidas, Kfm 94.5, 947, 702 and Discovery Vitality as it was streamed live to more than 100,000 people in more than 50 countries around the world.
For the 57,000 members of the JEFF Together community, and the 3,150 people who pledged to exercise with Johno, this was the culmination of months of hard work, and the realization of a much bigger goal.
Get fit, do good
Together, the JEFF community managed to raise R350,000 for Gift of the Givers in support of South Africa’s frontline healthcare workers.
Everyone who showed up did so out of the kindness of their hearts. Dale Steyn hit the treadmill, Jean de Villiers exercised with his kids, Goldfish performed live from San Diego, while Ard Matthews, Kurt Darren, Arno Carstens, Siv Ngesi, Morne Morkel, Butch James and other special guests showed up from all over the world to lend their support.
Johno proceeded to burn 16,000 calories, and inspire thousands at home to support a great cause while burning a few of their own.
Author: Pedro van Gaalen
When he’s not writing about sport or health and fitness, Pedro is probably out training for his next marathon or ultra-marathon. He’s worked as a fitness professional and as a marketing and comms expert. He now combines his passions in his role as managing editor at Fitness magazine.
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