Relentlessly committed to tackling barriers to sport participation, adidas has extended its portfolio with new high-performance bra and leggings for more bodies and activities.
With widespread dissatisfaction among women that workout wear continues to pose challenges, the new range incorporates adidas’ latest material constructs and specific detailing, aiming to reduce distractions so athletes can focus on improving performance.
Designed for impact
Partnering with Associate Professor in Exercise Science and Elite Athlete Physiological Consultant Jason White, as well as Professor Joanna Wakefield-Scurr, head of the Research Group in Breast Health at the University of Portsmouth, further supported by a global consumer survey, adidas has uncovered the extent of the impact of inadequate apparel.
From unwanted distractions to physical issues, 58% of women share that they frequently have to stop to pull up their leggings during a workout, while almost half (49%) have had marks left on their skin due to tight fitting apparel.
These insights, coupled with the fact that 94% of women reportedly have asymmetrical breasts, reinforce the critical importance of the correct and supportive fit, as well as adequate performance wear.
Reinforcing why an athlete’s choice of clothing while exercising, and the way it fits, is so important, White explained: “From distractions to performance implications, the research and surveys have shown that a large majority of women face issues due to poorly fitting leggings.
“Whether the leggings are too tight or loose, comfort is a key element to performance, which is why unearthing this research is an important step to support a woman’s participation and enjoyment in all kinds of sport.“
“Unknown to some, breast movement and displacement varies considerably across different activities,” adds Prof Wakefield-Scurr.
“During yoga, your breasts move predominantly side to side and can experience displacement of up to 5cm. Activities such as jumping results in vertical breast displacement of up to 17.8cm and running leads to movement in all directions (vertical, forwards, backwards, side to side). Therefore, tailored sport bra styles and adjustable fit is critical and not something any athlete, at any level, should overlook.”
Covering all the bases
Following on from the SS22 Bra Collection, adidas’ newest bra and leggings’ chapter caters to even more workout needs across Studio, All Gym, HIIT and Running, with new styles specifically designed to combat the performance barriers that women face.
From four-way material stretch and recovery, to full adjustability, increased support structures, and airflow management, the SS23 Bra & Leggings collection is available in inclusive sizing and has been crafted to ensure more female athletes can experience sport to its full potential.
Key looks from the full collection include:
ALL GYM Optime Training Luxe 7/8 Legging & TLRD Impact Luxe Training High Support Bra
Built with four-way stretch material and added LYCRA® SPORT technology for optimised shape retention, the legging is designed to suit all workouts, from cardio to weights, featuring AEROREADY tech to keep the athlete feeling dry.
The bra utilises HEAT.RDY technology to maximise airflow and keep the athlete feeling cool while the thick adjustable stabilising shoulder straps provide full control over required fit and style.
TLRD HIIT Training 7/8 Legging & TLRD Impact Training High Support Bra
Designed with the sporadic movements of HIIT in mind, an integrated internal gripper on the high-rise waistband helps minimise leggings rolling down as the athlete jumps and runs.
The four-way-stretch material with sleek fit aims to help reduce the feeling of material digging in and provides all round comfort. The bra’s strategically placed HEAT.RDY technology and mesh detailing across the front and the open back design maximises airflow, so the athlete can feel cool across high heat and sweat zone areas.
Daily Run 3 Stripe 5-inch Legging & Running Medium Support Pocket Bra
With reflective design details including adidas 3 stripes wrapped around thigh and front logo, the leggings also feature an internal continuous drawcord to ensure maximum adjustability.
The bra features mesh panels across the back area – a zone that experiences considerable sweat build-up – providing airflow over the spine region while the clean and smooth strap edges help to reduce irritation against the skin and chafing.
STUDIO Yoga Studio Luxe 7/8 Legging & Yoga Studio Luxe Light Support Bra
The legging’s flat and flush seaming, strategically placed in areas of high friction, is designed to help reduce chafing over long sessions, while the high-rise waistband offers a supportive feel and streamlined finish.
The bra’s continuous under band without hooks or siders avoids dig in when the athlete lies on the floor, with the removable pads providing versatility for support and offering coverage bespoke to body shape.
Author: Pedro van Gaalen
When he’s not writing about sport or health and fitness, Pedro is probably out training for his next marathon or ultra-marathon. He’s worked as a fitness professional and as a marketing and comms expert. He now combines his passions in his role as managing editor at Fitness magazine.