PUMA will launch a sustainable sportswear collection with First Mile, a company that supports low-income communities in Haiti, Honduras and Taiwan by collecting plastic bottles to produce recycled polyester.
Using bottles recovered plastic bottles as a raw material source, which would otherwise pollute the streets, canals and landfills of those communities, First Mile produced more than 300 tons of recycled yarn in 2018.
Responsible sourcing of fashion materials
“Plastic pollution is one of the most pressing environmental problems the world faces today. That is why we are very excited to join First Mile and be a part of the solution while supporting low-income communities and transparency in supply chains,” said Adam Petrick, Global Director of Brand and Marketing for PUMA.
“We are thrilled to welcome PUMA to join a group of bold, innovative brands leading the way in responsible sourcing,” said Kelsey Halling, Director of Partnerships at First Mile.
Creating positive social & environmental impact
The PUMA x First Mile collection, which will drop in stores in 2020, will consist of shoes and apparel featuring utility pockets and outdoor elements. By buying the products, consumers support responsible sourcing and create a positive social and environmental impact around the world.
To address several environmental and social issues in its supply chain and make the whole company more sustainable, PUMA has set out several targets in its 10FOR20 campaign. It recently announced that its 2020 target for the use of sustainable cotton was reached two years ahead of schedule.
Author: Pedro van Gaalen
When he’s not writing about sport or health and fitness, Pedro is probably out training for his next marathon or ultra-marathon. He’s worked as a fitness professional and as a marketing and comms expert. He now combines his passions in his role as managing editor at Fitness magazine.