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PUMA and First Mile unveil new items in eco-friendly collection

PUMA and First Mile have released new styles and colourways of their co-branded collection, made from recycled yarn manufactured from collected plastic bottles.

To raise awareness and help create a more sustainable world, PUMA and First Mile launched the first collection in February. The line creates sustainable jobs, reduces environmental waste and positively impacts local communities within the First Mile network.

The next evolution

The second drop in the PUMA x FIRST MILE collection consists of performance shoes and apparel.

Featuring an exclusive camo pattern, earth tones and a dash of vibrant colours, this collection ensures you look great while allowing you to perform at your best.

Focus on sustainability

“We should be looking after our planet and constantly working on bringing our environmental impact in line with planetary boundaries,” said Stefan Seidel, Head of Sustainability for PUMA.

“Our strategy is centered on continuously looking for more sustainable alternatives for our key materials and creating maximum positive impact, living up to our code of being Forever Better.”

Kelsey Halling, Head of Partnerships for First Mile, said: “This collection celebrates not just the environment, but those individuals doing the critical work of waste management.”

The second drop of the PUMA x FIRST MILE training collection is available at PUMA stores and on PUMA.com.

Author: Pedro van Gaalen

When he’s not writing about sport or health and fitness, Pedro is probably out training for his next marathon or ultra-marathon. He’s worked as a fitness professional and as a marketing and comms expert. He now combines his passions in his role as managing editor at Fitness magazine.

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