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New adidas knitted bra delivers comfort, support to body in motion

adidas recently unveiled the Don’t Rest Primeknit LUX bra, a premium first-of-its-kind sports bra, created with Primeknit, adidas’ revolutionary knitting technology.

Engineered for the perfect fit, the bra offers the ultimate freedom of movement for female athletes to train with zero distraction.

The Don’t Rest Primeknit LUX bra was co-created with adidas global network of female athletes who revealed the need for a high-performance sports bra that delivers both support and comfort.

Researched-backed design delivers flexibility and support

After years of research studying the female body in motion, adidas Advanced Concepts team was able to able to fine-tune the exact amount of flexibility and support required, using this unique Primeknit knitting technology.

The bra has been created with a superior soft and absorbent nylon yarn that provides unparalleled comfort and cooling, while the intuitive design and engineered unpadded compression delivers stretch, strain and bounce management for a locked-in feel that doesn’t restrict.

Availability and pricing info

The Don’t Rest Primeknit LUX bra will launch alongside the Believe This Primeknit LUX Tight. The complementary tight has been developed with same Primeknit technology and fabric construction that moves with the body, delivering support and comfort in targeted areas.

The Primeknit LUX Don’t Rest Bra (R1299) and Believe This Primeknit LUX Tight (R1499) are available to purchase in-store and online at www.adidas.co.za.

Author: Pedro van Gaalen

When he’s not writing about sport or health and fitness, Pedro is probably out training for his next marathon or ultra-marathon. He’s worked as a fitness professional and as a marketing and comms expert. He now combines his passions in his role as managing editor at Fitness magazine.

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