Internationally-published fitness photographer, business coach and the founder of the FITposium conference and online education network, James Patrick shares his insights into success as an entrepreneur in the fitness space in his new book, The Fit Business Guide.
It’s your workout plan to get your brand in shape! This step-by-step book will guide you from the idea phase to launch and beyond as you scale your business in the health and fitness industry. Included in the book are details on how to overcome roadblocks, successfully brand your concept, form your business, develop your client profile, construct a marketing plan that works, use social media to grow your visibility, the art of selling and how to get the attention of the media. It is not enough to just have a great idea, you must take action on it if you hope to succeed. Fit Business Guide will give you all the information you need to move forward confidently as you turn your passion into a profitable profession.
Available from www.amazon.com.
Author: Pedro van Gaalen
When he’s not writing about sport or health and fitness, Pedro is probably out training for his next marathon or ultra-marathon. He’s worked as a fitness professional and as a marketing and comms expert. He now combines his passions in his role as managing editor at Fitness magazine.