Fast-feeling speed and innovative comfort blur the lines between race day performance and everyday high-mileage training.
The Under Armour human performance and product development teams continue to bring athletes the best footwear from the UA Innovation Lab in Baltimore and UA Human Performance Centre in Portland.
Footwear innovation
Fully tested and validated by UA Athletes, the all new third iteration of the UA HOVR™ Machina running shoes, the HOVR Machina 3, represents the latest in UA’s run footwear development.
By blurring the lines between race-day performance and everyday high-mileage training, the UA HOVR Machina 3 features a firmer and more responsive forefront HOVR that ensures runners have that extra edge.
The plate’s upgraded composite, softer heel HOVR, and updated Energy Web and heel capture system make for a fast and comfortable run every single time.
Soft landings and snappy transitions
The UA HOVR Machina 3 continues to deliver softer landings without losing efficiency or speed. The totally new midsole design of the UA HOVR Machina 3 enhances smooth landings without losing responsiveness or explosive lift-offs.
Every element of the design – from the aerodynamic heel to the engineered spacer mesh upper – delivers everything the runner needs and nothing they don’t.
7% faster & 3% farther
These shoes mix the speed of a racing shoe with the comfort of a long-distance trainer — and they coach you too.
Connect your shoes to UA MapMyRun™ for real-time Form Coaching tips based on your cadence, pace and stride. An embedded sensor tracks, analyzes and stores detailed running metrics to inform ways to improve performance. And it can really pay off. In 2020, UA MapMyRun Form Coaching users ran 7% faster and 3% farther.
Product DNA:
- NEUTRAL: For runners who need a balance of flexibility & cushioning
- UA HOVR™ technology provides ‘zero gravity feel’ to maintain energy return that helps eliminate impact
- Compression mesh Energy Web contains & moulds UA HOVR™ foam to give back the energy you put in
- Engineered warp spacer mesh is extremely lightweight & breathable for ultimate speed
- Solid rubber outsole covers high impact zones for greater durability with less weight
- Carbon rubber pods under the heel deliver greater traction & durability at high-impact strike zones
- Offset: 8mm
- Weight (Women’s size 7): 272 grams
The UA HOVR Machina 3 is available online and at UA Brand Houses across SA for R3,299.00.
Author: Pedro van Gaalen
When he’s not writing about sport or health and fitness, Pedro is probably out training for his next marathon or ultra-marathon. He’s worked as a fitness professional and as a marketing and comms expert. He now combines his passions in his role as managing editor at Fitness magazine.
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