First Choice, manufactured by Woodlands Dairy, has added new Strawberry Vanilla and Choc Mint flavours to its popular High Protein Recovery drinks range.
The announcement coincides with the start of the 2023 Netball World Cup (NWC2023), with First Choice High Protein Recovery selected as the official hydration and recovery supplier to the event, which takes place from 28 July to 6 August in Cape Town.
Broad range of flavours
This specially formulated drink, which supports muscle recovery following intense workouts or competition, is available in a range of flavours.
Thulile Memela, Brand Manager at Woodlands Dairy and First Choice, explains that Chocolate and Banana Crème flavours are firm favourites among customers, with Peanut Butter a close third.
“We’re excited to see how the market responds to the new Choc-Mint and Strawberry Vanilla flavours,” she says.
According to Memela, this dairy-based product uses milk procured locally from predominantly pasture-fed cows offers excellent benefits, great taste and is affordable.
“First Choice High Protein Recovery is specifically designed for sportspeople. It delivers twice the protein of normal milk (21g/250ml serving) with all the added benefits found in dairy.”
In addition, the drink has been fortified with eight additional B vitamins, is high in calcium, is Tartrazine free and is ready to drink – simply shake, twist, and enjoy.
Marisa Maccaferri, Marketing Executive for Woodlands Dairy and First Choice, says the company continuously invests in expanding its ranges to continue delighting existing consumers and attracting new ones.
“High Protein Recovery is consistently showing double digit growth and we hope that this trend will continue with the new flavours, as our distribution footprint expands, and more consumers are exposed to the product.”
Author: Pedro van Gaalen
When he’s not writing about sport or health and fitness, Pedro is probably out training for his next marathon or ultra-marathon. He’s worked as a fitness professional and as a marketing and comms expert. He now combines his passions in his role as managing editor at Fitness magazine.