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1 issue, 3 different covers for latest Fitness mag

The latest issue Fitness magazine breaks new ground with a fresh new concept. As part of the magazine’s revamped cover model search competition, all three finalists in the 2018 USN Face of Fitness earned a spot on cover.

After a decade of publishing only the winner on cover, we wanted to add a new dimension to the competition format, to make it more enticing for aspiring fitness models,” explains Fitness editor and publisher, Tanja Schmitz.

Our 3 cover models are Logan Leigh Rix, Yvette Ferreira and Farai Gomwe. 

How your vote counts!

Have your say and cast your vote on who should win the title of USN Face of Fitness for 2018. Go out and buy your choice of the three cover options of the 2018 November-December edition of Fitness magazine (on sale at retailers across the country) – and share your choice on social media by tagging #USNfaceoffitness2018.

More opportunities

We believe that all of finalists is deserving of a cover. “To make the final three-day shoot experience you must embody and personify the health and fitness lifestyle, which makes any of our finalists worthy cover models”, says Tanja.

By publishing all three, the competition will create more opportunities for all of the finalists to launch successful careers in the industry. And that’s what the competition has always been about.

The concept has also helped to create more hype for the magazine, with all the finalists promoting their covers online to their social media communities. It has proven to be a powerful and effective means to blend the world of physical print with digital media. We’re delighted with the engagement the ladies and Fitness magazine has received since the latest issue hit store shelves. It seems people love to share their opinions about who they believe should win. 

For more information about the competition, visit www.faceoffitness.co.za.

Author: Pedro van Gaalen

When he’s not writing about sport or health and fitness, Pedro is probably out training for his next marathon or ultra-marathon. He’s worked as a fitness professional and as a marketing and comms expert. He now combines his passions in his role as managing editor at Fitness magazine.

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