Under Armour South Africa continues to take performance innovation to the next level in newly launched ‘SOFT YOU CAN SWEAT IN’ collection, which features Meridian fabric – the ultimate quick-dry hybrid that lets you train hard without losing that super-soft feel.
The Meridian tech delivers on Under Amour’s promise to provide something ‘you never knew you needed but can’t imagine living without’.
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A demand for softness
This specially engineered fabric delivers a unique type of softness that can still wick sweat like a champ.
When analysing consumer insights, Under Armour found that “soft” was one of the top attributes requested when consumers researched performance gear. Under Armour took this insight to heart and through numerous rounds of research and development, designed their softest performance gear to date.
Under Armour Meridian has been made specifically with comfort and versatility in mind.
The impressive collection is ideal to wear to any fitness class, from spin to yoga to pilates, but is also so flexible, lightweight and soft, that you won’t want to take them off once you get home.
The ‘SOFT YOU CAN SWEAT IN’ collection’s notable promises include:
- SERIOUSLY SOFT: Under Armour brushed the surface of the fabric to an ultra-soft finish for our softest feel yet.
- LASTING COMFORT: Wicks sweat and stays comfortable, especially in those high-friction zones.
- FLEXIBLE EPERFORMANCE: Super-breathable, lightweight stretch goes everywhere you do.
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Wide range of training gear
The collection includes a wide range of training gear, including Women’s UA Meridian Jacquard Ankle Leggings (R1,399), Women’s UA Meridian Short Sleeve (R899), and the new UA Smartform Evolution Mid Sports Bra (R1,199).
The new ‘must-have’ bra delivers strategic support, tailored for medium-support activities like cycling, weight training and boxing. The UA Smartform fabric can help your clothes adapt to your movement moulding to the shape of your body, which may help to stop slipping or shifting during workouts.
The new ‘SOFT YOU CAN SWEAT IN’ collection is available at Under Armour Brand House stores nationwide as well as online.
Author: Pedro van Gaalen
When he’s not writing about sport or health and fitness, Pedro is probably out training for his next marathon or ultra-marathon. He’s worked as a fitness professional and as a marketing and comms expert. He now combines his passions in his role as managing editor at Fitness magazine.
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