PUMA has partnered with the Frida Kahlo corporation and OEG Latino to launch the PUMA x FRIDA KAHLO collection in honor of the iconic Mexican painter.
Frida Kahlo is part of the new Female Artist Series by PUMA, an initiative celebrating equality and empowering the voices of female artists. Always challenging norms, Frida Kahlo channeled personal struggles into art and self-confidence, making her one of the most inspirational changemakers in history.
Through the PUMA Artist Series, PUMA is creating a new dimension to the She Moves Us campaign by creating products with purpose in partnership with legendary and rising artists.
Elevating style and purpose through design
The PUMA x FRIDA KAHLO collection elevates style and purpose through technical designs and powerful mantras. Frida’s artwork and culture illustrate a story of female empowerment and independence. Her passion continues to move us forward.
Key pieces in the running and training collection include:
Run XX NITRO FRIDA KAHLO
A woman’s foot is unique, yet the running market has ignored this fact and instead amended men’s footwear to “fit” women.
PUMA is taking a stand with the first running shoe built on a woman’s last. Aptly timed with the Frida Kahlo collaboration, the groundbreaking Run XX NITRO Frida Kahlo features a female-specific narrower heel, sculpted arch, and lower instep.
PUMA has also incorporated a NITRO foam midsole—the perfect balance of durable and lightweight cushioning—and a bold floral printed RUNGUIDE support rail to promote proper alignment and increased stability for longer distances.
Key benefits include:
- Cushioning: Advanced NITRO foam technology provides superior responsiveness and cushioning in a lightweight package.
- Stability: RUNGUIDE, a firm density rim, promotes proper alignment and keeps the foot centered through each stride.
- Grip: PUMAGRIP, durable rubber compound provides multi-surface traction.
- Fit: A midsole engineered specifically for the female form.
PUMA X FRIDA KAHLO CROP TOP BRA
An open back with delicately woven crisscross elastic is a standout feature of the PUMA x FRIDA KAHLO Crop Bra. The front is equally impressive, with beautifully placed floral graphics climbing the sides and contrast stitching accents.
Premium ellaVATE fabric is supportive and quick-drying, while moisture-wicking technology keeps you dry and comfortable during workouts. This top is fit for the gym and the gallery.
Key benefits include:
- Dry: Highly functional dryCELL materials draw moisture away from the skin to keep you dry and comfortable.
PUMA X FRIDA KAHLO REVERSIBLE JACKET
Inspired by The Two Fridas, an emotionally charged portrait that illustrates the artist’s two differing personalities, the PUMA x FRIDA KAHLO Reversible Jacket is a lesson in duality.
One side features a solid colour design with a subtle flower crown on the hood, while the other side boasts a bold and beautiful allover graphic, ideal for when you feel like making a statement. Whichever way it’s worn, you can flaunt the feminine style.
Key benefits include:
-
Dry: Highly functional dryCELL materials draw moisture away from the skin to keep you dry and comfortable.
PUMA X FRIDA KAHLO 7/8 TIGHT
A fashion-forward legging from every angle, the PUMA x FRIDA KAHLO 7/8 Tight is a true work of art.
Floral prints, inspired by the artist’s beautiful blooms, lace-up elastic waistband detail, and contrast stitching combine in homage to Frida’s eclectic personal style. The tight features premium ellaVATE quick-drying fabric for supreme support and opaque coverage.
Key benefits include:
- Dry: Highly functional dryCELL materials draw moisture away from the skin to keep you dry and comfortable.
- Movement: Waistband pocket offers a secure storage solution.
The PUMA x FRIDA KAHLO collection is available on PUMA.com and PUMA stores.
- PUMA x Frida Kahlo Running Cap R629.00
- PUMA x FRIDA KAHLO Women’s Training Jacket R3299
- PUMA x Frida crop bra R1299
- PUMA x Frida Kahlo 7/8 Women’s Training leggings R2199
- Frida 1 Nitro Women’s Running Shoes R3399.
Author: Pedro van Gaalen
When he’s not writing about sport or health and fitness, Pedro is probably out training for his next marathon or ultra-marathon. He’s worked as a fitness professional and as a marketing and comms expert. He now combines his passions in his role as managing editor at Fitness magazine.
Leave a Reply