Health and wellness expert, Lisa Raleigh has been appointed as the new brand ambassador for Power Footwear South Africa. As a health and wellness expert, Lisa provides expert advice, inspiration and motivation specialising in digestion, stress management, obesity and more recently, fitness management.
This exciting new relationship with the brand will be celebrated through a series of in-store activations at Shoe City stores nationwide where Power footwear is stocked. Lisa will also meet consumers as she showcases her latest fitness management program, Rebounding.
“Lisa is a great match for Power as she brings her unique brand of integrity and drive to the table as an active voice of the targeted consumers,” says Swastika Juggernath, Bata South Africa Marketing Manager.
“As one of South Africa’s leading wellness and fitness influencers, we are confident that this will drive engagement and interest into Shoe City stores countrywide. Her authentic and talented persona is everything that today’s female consumer is looking to be – we are thrilled to see what heights Lisa will take the Power brand to.”
Lisa will first appear in the brands campaign promoting the It’s your Move footwear range, which is all about flexibility and adapting to the natural motion of your foot. Together with her fitness program Rebounding, Lisa will ‘Rebound with Power’ showcasing how you can get fit with freedom and flexibility. This campaign will feature in-store, online and via print and social media.
“I am looking forward to my new partnership with Power Footwear,” says Lisa. “There is always a sense of excitement when working with a new brand and I am confident that my ethos and what I represent will draw attention to Power and engage new brand believers and enthusiasts!”
Author: Pedro van Gaalen
When he’s not writing about sport or health and fitness, Pedro is probably out training for his next marathon or ultra-marathon. He’s worked as a fitness professional and as a marketing and comms expert. He now combines his passions in his role as managing editor at Fitness magazine.