Fitbit launches Fitbit Charge 4, its most advanced health & fitness tracker yet

The new Fitbit Charge 4™ features Fitbit’s most advanced combination of sensors and features, with built-in GPS, and Spotify Connect & Control.

As the first Fitbit tracker with built-in GPS, users can leave their phone at home and access optimal performance metrics for activities like running, walking and other outdoor excursions.

Another dimension with GPS tracking

Users can track pace and distance in real-time, with 20+ goal-based exercise modes and seven GPS-enabled exercise modes, including a new outdoor workout mode for any outdoor activity like hiking, running or a brisk walk.

After completing a GPS-enabled workout, the device syncs with a compatible smartphone to provide a GPS-powered heat map in the Fitbit app®. This shows users their workout intensity, based on different heart rate zones along their route.

New Active Zone Minutes feature

The Charge 4 includes Fitbit’s latest innovation, Active Zone Minutes. With Fitbit’s PurePulse® 24/7 heart rate tracking, this feature offers a new personalised standard based on a user’s resting heart rate and age that tracks any workout that gets your heart pumping, from indoor biking to yoga, measuring the time you spend in each heart rate zone toward a weekly goal of 150 minutes.

More content for users

For more guidance and motivation in today’s environment, new content has been added to Fitbit Premium, including programs, workouts from brands like barre3, Down Dog and Physique 57, mindfulness tools, challenges and more.

Along with 40 new pieces of free content, Fitbit is offering a free 90-day trial for new Premium users. With the launch of new tools, software and content, being “on Fitbit” offers even greater value for users looking to manage their overall health.

Sleep better and achieve your goals with Charge 4

Fitbit’s leading sleep features are included in the Charge 4 to help you understand and improve your sleep.

Previously only available on Fitbit smartwatches, smart wake (coming soon) uses machine learning to wake you at the optimal time.

Sleep Score provides deeper insights into your sleep with a daily look at the quality of your sleep, now available on-wrist for Charge 4.

Packed full of features

The Charge 4 also features a relative SpO2 sensor, which powers Fitbit’s Estimated Oxygen Variation Graph in the Fitbit app, which may indicate variations in your breathing during sleep.

In addition, Charge 4 comes standard with the health and fitness essentials from Fitbit, including:

  • SmartTrack® automatic exercise tracking,
  • Cardio Fitness Level and Score,
  • Floors climbed,
  • Reminders to Move every hour,
  • Female health tracking,
  • Food, water and weight logging.

The Charge 4 also has added convenience and smart features to manage your day and stay connected but not distracted, right from your wrist.

The first Fitbit tracker with Spotify – Connect & Control, Charge 4 helps you stay motivated with your favorite playlists and songs with easy-to-access music controls that let you choose the music output, play, shuffle and skip content, and like songs right from the wrist.

On-screen call, text, agenda and app notifications keeps users in touch, while secure payments from your wrist are now also possible with Fitbit Pay™, with nearly 500 issuers at retailers in 44 countries and 10 transit systems worldwide, including Discovery Bank, FNB and RMB Private Bank, Investec and Nedbank.

The Charge 4 is powered by up to seven days of battery life.

Charge 4 pricing and availability

Available in stores once they reopen and also online through Takealot, Sportsmans Warehouse, Cape Union Mart, Total sports, Dis-Chem, Incredible Connection, Makro, E-Bucks, FNB and other retailers.

Available for R2,999 in black, rosewood and storm blue/black. The Charge 4 Special Edition will be available for R3,399 in an exclusive granite reflective/black woven band and a classic black band.

Author: Pedro van Gaalen

When he’s not writing about sport or health and fitness, Pedro is probably out training for his next marathon or ultra-marathon. He’s worked as a fitness professional and as a marketing and comms expert. He now combines his passions in his role as managing editor at Fitness magazine.

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