Design to Fade: PUMA’s new biodesign project

PUMA is exploring sustainable alternatives for making and dyeing textiles in its latest biodesign project.

The sports apparel company’s latest biodegradable lifestyle and performance collection “Design to Fade” is made in collaboration with Dutch design project Living Colour and Swedish design studio Streamateria.

A more sustainable future

Design to Fade is PUMA’s third biodesign project since 2016. The range presents new ways to reduce the environmental impact of fashion and sportswear. These projects are yet to reach a commercial stage but are an important step towards making PUMA more sustainable in the future.

“Our times require us to rethink not only what to create but also how we create,” said Romain Girard, Senior Head of Innovation at PUMA.

“With Design to Fade, we are working on a future, which focuses on sustainable production methods and recyclable materials.”

Living fashion

Living Colour uses bacteria to dye textiles. The bacteria are fed with a nutrient which makes them produce a pigment, which can then be used to dye almost any kind of fibre.

Streamateria makes fabrics in closed material loops, a circular production chain with zero tolerance to waste. Streamateria materials are constructed of a printed mesh-structure, coated with a bioplastic to create a garment.

For more information about this project, click here.

Author: Pedro van Gaalen

When he’s not writing about sport or health and fitness, Pedro is probably out training for his next marathon or ultra-marathon. He’s worked as a fitness professional and as a marketing and comms expert. He now combines his passions in his role as managing editor at Fitness magazine.

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