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The Fitbit family grows with four new wearables

Leading global wearables brand, Fitbit will release four new products in April. These include the Fitbit Versa Lite Edition™, Fitbit Inspire HR™, Fitbit Inspire™ and Fitbit Ace 2™.

The new devices are designed to help make health and fitness accessible to more consumers, with. A range of devices to meet their specific needs at an affordable price.

An affordable, accessible range of wearables for everybody

The Fitbit Versa Lite Edition™ is an everyday smartwatch with most of the core fitness and smart features Versa is known for. It features a simple one-button, lightweight, swim-proof design in new bold colour choices. Features include:

  • Automatic activity, PurePulse® 24/7 heart rate and Sleep Stages tracking
  • 15+ goal-based exercise modes
  • Connected GPS
  • Smartphone notifications
  • Apps
  • 4+ day battery life
  • A relative SpO2 sensor, which has the potential to estimate changes in blood oxygen levels and help track new health indicators about health, such as sleep apnea.  

Available at a RRP of R2,999.

The Fitbit Inspire range offers modern, comfortable and swim-proof designs with a touchscreen display and with a touchscreen display, smartphone notifications, and up to 5 days of battery life for day to night wear.

Product render of Fitbit Inspire HR, linked devices, with Blush Pink Double Wrap Leather and Cognac Leather

The Fitbit Inspire HR™ is the brands most affordable and stylish 24/7 heart rate tracking device. It packs a variety of features, including:

  • All-day automatic activity, exercise and Sleep Stages tracking
  • 15+ goal-based exercise modes
  • Connected GPS,
  • Relax guided breathing in a stylish, slim design.

Available at an RRP R1,999.

TheFitbit Inspire™ has the essential health and fitness features to help consumers stay motivated. These include:

  • Automatic activity, exercise and sleep tracking
  • Goal celebrations
  • Reminders to move
  • Timer and stopwatch apps

Available at an RRP of R1,299.

The Fitbit Ace 2helps kids ages 6+ learn healthy habits at an early age and encourages them to spend more active time with family and friends. The Ace 2 has a new swimproof design with a bumper to protect the screen during kid-related activities all day long.

It is available in fun and bold kid-friendly colours at an RRP of R1,299.

Innovative Fitbit app updates to motivate and inspire

Fitbit will also launch a major redesign to the Fitbit app, which will enable users to further personalise their health journey on the Fitbit dashboard, better understand their data, discover new content and easily connect with others on Fitbits social community.

Users will also be able to see their progress in Challenges, and better connect with Fitbit’s large global health and fitness social community. The update also adds Fitbit Focus, a new section found at the top of the dashboard that delivers relevant insights, messages and tips to keep users engaged, informed and motivated.

Author: Pedro van Gaalen

When he’s not writing about sport or health and fitness, Pedro is probably out training for his next marathon or ultra-marathon. He’s worked as a fitness professional and as a marketing and comms expert. He now combines his passions in his role as managing editor at Fitness magazine.

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