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Recycled materials take centre stage in PUMA’s RE:COLLECTION

THE NEW RE:COLLECTION line from PUMA shows how recycled materials can create a unique look.

The line of products include apparel for sport-style, running and training, which are all made with recycled cotton and polyester.

READ MORE | PUMA Creates Sustainable Running Gear In X FIRST MILE Range

A look of perfect imperfection

Depending on the style, the pieces of RE:COLLECTION contain between 20% and 100% recycled materials, creating a look of perfect imperfection in neutral colours. Cutting waste is used to reinforce the uppers of RE:COLLECTION’s lifestyle footwear.

PUMA’s RE:COLLECTION range includes performance products for running and training such as the PWRFrame TR (R1799), a high-performance training shoe engineered for forefoot support and features at least 30% recycled material in the upper.

Among other training products in the RE:COLLECTION range, the tights are made with at least 70% recycled material but retain the performance characteristics such as the moisture-wicking properties of PUMA’s dryCELL technology.

Other items in the PUMA RE:COLLECTION Performance Women’s range include:

  • Sports Bra (R799)
  • High Waist 7/8 Tight (R1299)

READ MORE | PUMA Launches SEASONS, An Elevated Outdoor Collection

Long-term sustainability vision

As part of its Forever Better sustainability strategy, PUMA has set itself ambitious targets when it comes to using materials from more sustainable sources and increasing the amount of recycled content in its products.

By 2025, 75% of the polyester used in PUMA’s apparel and accessories will come from recycled sources.

PUMA RE:COLLECTION products are available from PUMA retail stores, PUMA.com and Superbalist. RE:COLLECTION footwear will be available for purchase in November.

Author: Pedro van Gaalen

When he’s not writing about sport or health and fitness, Pedro is probably out training for his next marathon or ultra-marathon. He’s worked as a fitness professional and as a marketing and comms expert. He now combines his passions in his role as managing editor at Fitness magazine.

When he's not writing about sport or health and fitness, Pedro is probably out training for his next marathon or ultra-marathon. He's worked as a fitness professional and as a marketing and comms expert. He now combines his passions in his role as managing editor at Fitness magazine.

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