The new adidas Ultraboost 5 has been redesigned from the ground up to give runners the highest energy return yet thanks to a new midsole construction that offers 9mm more Boost.
The shoe is built for those looking to get more out of their run. Adidas commissioned research to understand the relationship runners have to energy, which revealed that one in five 18–24-year-olds (21%) cite their energy levels as their biggest concern right now.
Dr Eliza Filby, Historian of Generational Evolution, who led the research, says: “The next generation is under a lot of pressure, burnt out, feels disorientated at the state of the world and there are so many demands on their energy and time.
“When it comes to making a choice about what they focus on, physical exercise like running can often be one of the first things to go. 60% of those who don’t dedicate as much time as they’d like to sport, mention a lack of energy as the main reason, despite the positive endorphins it releases.”
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More energy return
For those looking for more energy from their runs, adidas has designed the Ultraboost 5. The re-engineered LIGHT BOOST™ midsole is packed with 9mm more foam under the heel and forefoot, which allows for reduced weight, higher cushioning and 2% more forefoot energy return than the Ultraboost Light 1.
The Boost-packed midsole, which offers higher responsiveness and cushioning in the heel and in transition instantly bounces back to its original shape as a runner’s foot hits the ground, allowing them to go further while expending the same amount of energy.
The a new adaptive Primeknit upper offers adaptability and enhanced fit in key zones, maximising breathability where possible to make sure the foot is cool each step of the way.
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A true running icon
“The Ultraboost is a true running icon and this is our best yet” says Simon Lockett, Footwear Product Marketing Category Director, at adidas.
“82% of people that have tested it say they prefer its energy return to their own shoes, and 70% say they had more fun while running wearing it. That’s always been the superpower of Ultraboost, especially now it’s back with more Boost, and a lighter weight than ever before.”
The adidas Ultraboost 5 launches in a white and grey base with expressive ‘Spark Orange’ and ‘Lucid Pink’ colour pops to represent the burst of energy the shoe unlocks.
Available from R3999, the Ultraboost 5 and the Ultraboost 5X are available in-store and online at adidas.co.za. To find out more, visit adidas.com/running-shoes or follow the conversation on Instagram, TikTok and X using #ULTRABOOST @adidasrunning.
Author: Pedro van Gaalen
When he’s not writing about sport or health and fitness, Pedro is probably out training for his next marathon or ultra-marathon. He’s worked as a fitness professional and as a marketing and comms expert. He now combines his passions in his role as managing editor at Fitness magazine.
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