Sense more with Fitbit’s most advanced smartwatch

The new Fitbit SenseTM is the most advanced health smartwatch yet from the US-based wearables manufacturer.

The Fitbit SenseTM delivers innovative sensor and software technology, with the world’s first electrodermal activity (EDA) sensor on a smartwatch to help manage stress, along with advanced heart rate tracking technology, new ECG app2, and an on-wrist skin temperature sensor, all powered by 6+ days’ battery life.

Paired with a free six month trial of Fitbit PremiumTM, it can help users track key trends in their health and wellbeing, like heart rate variability, breathing rate, and SpO2 with the new Health Metrics dashboard.

Manage stress for better health

Stress is a global issue, with one in three people experiencing a lot of worry or stress, as well as psychological and physiological symptoms caused by stress. Over time, the physical strain from stress can contribute to a variety of health problems if unmanaged, like an increased risk for high blood pressure and heart disease, obesity, diabetes, and mental health disorders like anxiety or depression.

The combined on-device and in-app experience with Fitbit Sense gives you insights into your body’s response to stress with tools to help you manage both your physical and mental stress.

Track electrodermal activity

The new EDA sensor on the Fitbit Sense measures electrodermal activity responses. The device and companion app can detect small electrical changes in the sweat level of your skin, which can help you understand your body’s response to stressors and help you manage your stress.

The new skin temperature sensor can detect changes to your wellbeing that may be potentially be a sign of a fever, illness, or the start of a new menstrual phase. Wearing your device when you’re asleep each night lets you regularly measure your skin temperature variation to see trends, versus looking at your temperature at a specific moment in time.

You can also do a quick EDA Scan session on the device to see your responses, or pair it with guided mindfulness sessions in the Fitbit app to see how your body responds during meditation or relaxation. At the end of your session, you will see an EDA response graph on-device and in the mobile app to gauge your progress over time and reflect on how you feel emotionally.

New Stress Management Score

Fitbit’s new Stress Management Score calculates how your body is responding to stress based on your heart rate, sleep, and activity level data.

Available exclusively with Fitbit Sense, it can be found in the new stress management tile in the Fitbit app. Ranging from 1-100, with a higher score indicating your body is showing fewer physical signs of stress, the score is coupled with recommendations to better manage stress, like breathing exercises and other mindfulness tools.

Fitbit Premium members will get a detailed breakdown on how the score is calculated, which consists of over 10 biometric inputs, including exertion balance (impact of activity), responsiveness (heart rate, heart rate variability and electrodermal activity from the EDA Scan app), and sleep patterns (sleep quality).

Understand and manage your health

Fitbit Sense also ushers in the company’s next era of heart health innovation with Active Zone Minutes. Fitbit’s new PurePulse 2.0 technology, with an all-new multi-path heart rate sensor and updated algorithm, delivers the company’s most advanced heart rate technology yet.

It also powers another critical heart health feature – personalised, on-device high and low heart rate notifications. With 24/7 continuous heart-rate tracking, Fitbit Sense can detect and send a notification if your heart rate is outside of your thresholds.

The usual feature-rich experience

Fitbit Sense also combines all of the key health, fitness and smart features found on Fitbit’s other smartwatches, including on-board GPS, 20+ on-device exercise modes, SmartTrack® automatic activity tracking, Cardio Fitness Level and Score, and advanced sleep tools.

Stay connected with a range of smart features for added convenience, including a built-in speaker and microphone to take calls and reply to texts with voice commands, contactless payments, thousands of apps and clock faces, and more, while still maintaining an impressive 6+ days’ battery life.

Intelligent design for performance, style and comfort

Fitbit Sense was created through a series of unique and innovative design processes, including miniaturized nano-molding and laser bonding technology to create Fitbit’s most powerful and intelligent device to date.

Fitbit Sense features a new design language that is inspired by the human body, combining friendly silhouettes, and a graceful form with purposeful materials.

Finishes are physically and visually lightweight, premium and built to last, with aerospace grade aluminum and stainless steel for a polished, high-tech look.

The robotically-crafted body features a fusion of glass and metal, and the watch is water resistant up to 50m. The biosensor core within has been configured to house the most sensors of any Fitbit device, while maintaining a sleek aesthetic and long battery life.

The larger AMOLED display features an integrated ambient light sensor to automatically dim the screen for easier viewing, along with an optional always-on display mode. The near edge-to-edge display is more responsive, with increased resolution.

The user interface and faster processor has been completely redesigned delivering our most intuitive, focused on-screen navigation. This includes the introduction of new customizable widgets, redesigned notifications and on-screen apps for a cleaner look, while letting you customise your favourite tools and shortcuts to feature more personalised information for a seamless smartwatch experience.

New infinity bands are flexible and comfortable, while the quick-release attachment makes it easier to swap looks from day to night.

Sense more, now

Fitbit Sense is available now from Dis-Chem, Incredible Connection, Makro, E-Bucks, FNB and other retailers, at the RRP of R7,999 in carbon/graphite stainless steel and lunar white/soft gold stainless steel. You can find more info about Fitbit Sense here.

Author: Pedro van Gaalen

When he’s not writing about sport or health and fitness, Pedro is probably out training for his next marathon or ultra-marathon. He’s worked as a fitness professional and as a marketing and comms expert. He now combines his passions in his role as managing editor at Fitness magazine.

When he's not writing about sport or health and fitness, Pedro is probably out training for his next marathon or ultra-marathon. He's worked as a fitness professional and as a marketing and comms expert. He now combines his passions in his role as managing editor at Fitness magazine.

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