Falke has officially launched its latest autumn/winter 2020 sport collection. Locally designed and manufactured, this season’s sport collection was designed with a focus on the digital age.
With the rise of technology, the new A/W20 collection gives way to ‘tech-tility’, which explores the space between real and virtual.
Embracing digital influences and a growing focus on colours viewed through our screens, bright shades such as flu green, neon lime, purples, pinks, blues, greys and light aqua are becoming unashamedly artificial and are, therefore, enhanced across the latest collection.
With a focus on creating futuristic looks with fresh acidic tones across their Stride, Silver Run, Ultra Light, Retro Crew and Advanced Bike socks, other key features have played a vital role in the A/W20 collection.
Innovative design features
Innovative hidden features include ergonomically-engineered socks that provide optimal support, comfort and anti-microbial properties, as well as advanced features in the Coollayr sock using ‘Coollayr Cooling Technology’ for the ultimate cycling experience.
The all-new futuristic tech-glam aesthetic theme portrayed in the A/W20 collection delivers the best quality, function, design and experiences. Athletes can look forward to more practical performance attributes such as a boost in comfort and support.
This is achieved through specific geometric, ribbed and tubular patterns and textures in each design, such as the Stride Collection, providing support for your feet when you need it most.
Blended composition regulates temps
Temperature regulation is another core feature that athletes can benefit from. Mohair wool and merino linings allow hikers, to keep warm on the cooler days outdoors, and keep cool during more high-intensity hikes or exercises.
The mohair blend component is ideal for the advanced hiker as it is made up of mohair, merino wool and acrylic, twisted with drynamix.
This ultimately creates a ‘diamond’ fibre that is soft, comfortable and most importantly, durable.
Performance meets design
Drawing inspiration from the beauty of South Africa’s natural landscapes, the A/W20 collection features natural earthy tones with pops of enticing bright colours.
These attractive hues and advanced technological features set the tone for a season of wellness and high-performance and appeal to younger consumers as well.
The latest A/W20 collection is available online at www.falke.co.za.
Author: Pedro van Gaalen
When he’s not writing about sport or health and fitness, Pedro is probably out training for his next marathon or ultra-marathon. He’s worked as a fitness professional and as a marketing and comms expert. He now combines his passions in his role as managing editor at Fitness magazine.