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12 finalists one step closer to cover model status

A dozen aspiring fitness models are a step closer to realising their dream after progressing from the top 32 in the 2020 Biogen Face of Fitness cover model search competition.

Following the second round of online voting, and interviews with representatives from Biogen and Fitness magazine, the judges have revealed the 12 contestants vying for a place at the final photo shoot.

From 32 to 12

It has been an intensive process to arrive at the top 12 following the record 351 entries received. The initial round of public voting also set new records as the contestants canvassed social media for votes and support.

With the top 32 selected, another week of online voting opened on Friday, 18 September. When voting closed on 25 September, an additional 5,090 voters had shown their support.

In the end, the judges’ decisions reflected 58% of the popular vote, with both camps sharing a preference for seven of the top 12. The remaining five made it through based on the relative weighting of the judging panel’s vote in the final decision.

“It’s never really an easy decision to make. All our candidates are fitting ambassadors for both brands.” Tanja Schmitz, Fitness Mag publisher. 

12 talented hopefuls

Based on this process, Biogen and Fitness magazine are excited to announce that the following contestants are in the running for the coveted title:

  1. Sandiswa Dlulane 
  2. Katy Allderman
  3. Rirhandzu Sambo (winner of the popular vote)
  4. Mooky Mogadi King
  5. Eljone Kruger
  6. Lelani Loots
  7. Alicia Krige
  8. Laura Smith 
  9. Chante van der Walt 
  10. Tertia Dippenaar 
  11. Aretha Bauwens
  12. Elouise Dreyer 

The top 6 from this select group will attend a two-day photo shoot experience in Johannesburg from 14-16 October 2020.

What’s at stake

The eventual winner will earn a spot on the cover of Fitness magazine’s 2020 annual issue and a role as a Biogen and Fusion Labs brand ambassador for a year.

The grand prize also includes a R35,000 product and apparel sponsorship and a R20,000 cash prize from Biogen, and a Fusion Labs product package valued at R15,000. The competition’s education partner, HFPA Fitness Academy is sponsoring a full National Diploma in Fitness* qualification, she will also receive a 1-year Moove Gym Premium membership with R10,000 in cash from Moove, and additional apparel and tech prizes.

Follow all the action on the day of the shoot via our social media feeds to experience the event.

Author: Logan Leigh Rix

Logan blends her passion and profession by working as a digital and social media marketer and content creator in the fitness, health and wellness industry. She’s also a former Face of Fitness finalist and Fitness Magazine featured athlete.

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