The Sanlam Cape Town Marathon has been awarded IAAF Gold Label Status.
“A first for Africa, and with less than 35 IAAF Gold Label status marathons internationally, this is a huge honour and achievement,” comments race director Janet Welham.
To achieve gold, a host of requirements ranging from the event’s attractiveness (history and heritage of the race, city, country and continent); event marketing; athlete line-up (number of participants, elite field, prize money, equality and safety) together with technical issues including official times and results, route measurements, water stations, road closures, and medical and doping requirements, amongst other, need to be complied with. A stringent process, requiring a new application each year, ‘going for gold’ has been one of the marathon’s key goals since its relaunch in 2014.
“This event has become so much more than just a road running race, and we hope to use our international status to drive change and make a difference for all South Africans,” says Welham. In addition to its certified Climate Neutral status, all Sanlam Cape Town Marathon stakeholders are aiming to make it one of the biggest fundraising sporting events in the country, thereby further ensuring its future as a sustainable event.
Organisers are also hoping to increase the number of entries to 25,000 participants across all race distances and disciplines on offer. The event will once again host a 10km Peace Run, 22km and 12km Peace Trail Runs and a Fun Run, in addition to the flagship 42.2km standard marathon. “National and international growth remains a key objective. In this regard, the aim is to grow international support of the event from 8.5% to 10%, and attract more foreign runners from around the world after 67 countries were represented in the Mother City last year,” says Welham.
Aside from ensuring a better experience for participants, there will again be plenty of focus on spectator engagement at the latest edition of the annual road running festival, with an expected increase in supporter activations along the route.
Entries for the 2017 Sanlam Cape Town Marathon are now open.
To find out more, go to www.sanlamcapetownmarathon.com
Author: Tanja Schmitz
Co-Publisher at Maverick Media and until recently, Fitness Magazine editor. Tanja now manages multiple digital platforms, consults and create exciting campaigns and opportunities in the fitness industry. You’ll find her behind her computer or on her bike, dreaming up new ways to improve or create content for you.