PUMA has just unveiled its latest women’s training campaign focusing on their new fitness footwear style offering, the PUMA Fierce. They’ve also announced that Kylie Jenner will headline the campaign, which is set to launch on April 1, 2016.
“PUMA is putting a great deal of focus and emphasis behind our women’s business; this campaign and launch of the Fierce is the latest in many tactics and innovations to support women’s training,” said Adam Petrick, Global Director of Brand and Marketing for PUMA, “Kylie Jenner represents the young and bright future of fashion and fitness for women and we are excited to have her be the face of this campaign.”
The PUMA Fierce is a lightweight laceless training shoe designed to be both versatile and functional. It mixes performance-ready technology with street-worthy styling. The unexpected design has a demi upper bootie construction with technical overlays, a supportive midsole, and flex grooved outsole allowing for fast and dynamic multi-directional movements.
Lauren Dukoff, who photographed the fierce campaign, has also photographed many celebrities such as Beyoncé, Adele and Lady Gaga. She’s also the talented eye behind major ad campaigns for a number of other sport brands.
The campaign doesn’t only have print and digital components but consumers can also get fierce via social media. Puma fans can post their fiercest looks, in and out of the gym, using the hashtag #FOREVERFIERCE. You could even get the opportunity to win the latest looks from PUMA and be featured on the brand’s social channels.
The Fierce will be available in four colours, with additional colours dropping throughout 2016. It will retail at PUMA stores and Cross Trainer for R1699.00.
To learn more go to www.puma.com, to take part in the Fierce Challenge follow the brand on Facebook, Twitter, Instagram and Snapchat @puma.
Author: Tanja Schmitz
Founder and Editor of Fitness Magazine. You’ll find her behind her computer or on her bike, dreaming up new ways to improve or create content for you.