Gym Franchise Paradigm Shifting

The option of becoming a franchisee offers a means with which to buy into an operation developed by someone who has already succeeded in overcoming the challenges faced by entrepreneurs, in a number of industries, including health and fitness. They have also developed a business model that has proven itself to be both profitable and reproducible.

Think of a pre-prepared gourmet meal compiled from the perfect blend of ingredients, and accompanied by the tried-and-tested cooking instructions needed to ensure it will be cooked to perfection. The scenario you have just visualised closely parallels the main benefits of choosing an established and proven venture when considering a business of your own.

While that makes sense, some may wonder why one should opt for gym franchising, rather than fast foods, and which of the fitness opportunities available might be the best option. The answer to both parts of that question is one of supply and demand. Yes, people consume massive quantities of burgers and fries, southern-fried chicken and Chinese takeaways every day of the year, so the demand is there. On the other hand, the high streets and shopping malls are brimming with fast-food outlets all competing for a slice of the same pie, which leaves little for the newcomer.

While the same argument of oversupply might be referenced to rule out the fitness industry, most centres would be unable to accommodate their membership, if it were not for the high drop-out rate. The tendency to quit in no way reflects a diminishing need, but merely highlights the difficulties of meeting the time requirements and physical demands of conventional exercise programmes.

By contrast, Body20 is revolutionising gym franchising, with an advanced fitness technology known as Body20 EMS, or electro-muscular stimulation. Rather than straining to lift weights or overcome the resistance presented by some other exercise apparatus, the muscles are stimulated electrically to produce visible results with the minimum of physical effort, and in a fraction of the time required with conventional exercise.

This is exactly what busy people who wish to lose fat, eliminate cellulite, develop a lean and more muscular body, or build muscle mass have been dreaming of. As a result, it forms the basis of a business that is expanding rapidly in overseas markets, as well as locally. For your chance at business success, visit www.body20.co.za/key-activations or email franchise@body20.co.za about the many benefits of gym franchising opportunities.

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Author: Pedro van Gaalen

When he’s not writing about sport or health and fitness, Pedro is probably out training for his next marathon or ultra-marathon. He’s worked as a fitness professional and as a marketing and comms expert. He now combines his passions in his role as managing editor at Fitness magazine.