Adidas recently unveiled a new white Parley edition of its pinnacle running footwear models UltraBoost, UltraBoost X and UltraBoost Uncaged.
The partnership between adidas and Parley sees adidas’ iconic performance-led designs re-modelled using Parley Ocean Plastic™.
While the Parley collection released in May was inspired by the blue colour of the Oceans, the new colourway recalls the coral bleaching crisis threatening the oceans, and is also symbolic of the white flag humanity should raise in order to make peace with the oceans, to end marine plastic pollution with a collaborative approach: The Parley AIR Strategy which stands for ‘Avoiding’ the use of plastic, ‘Intercepting’ plastic waste and ‘Redesigning’ the plastic material itself.
Reusing an average of 11 plastic bottles per pair in the upper, the running shoes also feature laces, heel webbing, heel counter, heel lining and sock liner covers made from recycled PET material. Delivering elite performance remains integral to design, meaning that the adidas Parley collection fuses superior functionality and style with a definitive purpose – to raise awareness of marine pollution and evoke positive change.
Key benefits include:
Primeknit – wraps the foot to supply lightweight comfort and fit; made from up to 95% Parley Ocean Plastic™
Heel fit counter system – supportive heel construction, designed to enable free motion of the Achilles; made from natural materials
Torsion system – made from a renewable source, the system supports the foot’s natural flex from heel to toe
Rubber outsole – made with natural material, superior grip that adapts to every runner’s foot strike by moving in harmony with Boost to provide a smoother and more flexible ride
Boost – industry-leading, ultra-responsive comfort and cushioning that stores and returns energy every time the foot hits the ground; made with renewable energy
Parley UltraBoost X also features the distinctive Adaptive Arch, ensuring freedom of movement during a run, for increased comfort and support
The shoes are also equipped with an NFC Chip – a unique digital experience to learn more about the adidas x Parley partnership as well as the Parley A.I.R. Strategy.
Additionally, as part of its commitment to creating a global movement, adidas has launched adidas x Parley Run for the Oceans, a new movement which uses the power of sport to inspire collective change in the world, one mile at a time.